Whether you’re the owner of an HVAC business, or are a local locksmith or electrician, it’s important to know how to successfully promote your business in a cost-effective way. The good news is that the work van you drive every day can be a great marketing tool! This blog will help you understand how to promote your service business with your work van, and beyond.
With a custom designed vehicle wrap, you can transform your work van into a highly economical advertising outlet. The cost per impression of fleet graphics is a mere $0.90, which compared to a TV spot, with a cost per impression of $16.25, is quite a deal! Here’s how to get the most bang for your buck:
Give people something to talk about – A creative vehicle wrap will not only catch the attention of potential clients, but it may also give them something to talk about! Take a look at some of these creative vehicle wraps to spark your imagination!
Be involved! – Whether you join a local business organization for networking purposes or get involved with a charitable cause, be sure that your van is your mode of transportation! When a potential client sees your van out and about in the community, it will help to build brand recognition. The next time he or she needs the services you provide, they will likely remember seeing your van all over town!
Learn more about Adrian Steel’s Commercial Curb Appeal Program.
While a vehicle wrap can definitely help to promote you service business, you shouldn’t stop there! Here are a few additional ways to promote your service business:
- Encourage happy clients to leave reviews online
- Ensure that your website is up-to-date and includes easy-to-find, relevant information for viewers
- Don’t stop your current marketing efforts! So long as you’re seeing a positive return on investment, continue doing what works!
About Adrian Steel
For more than 60 years, Adrian Steel has manufactured the highest quality cargo management solutions. In addition to vehicle wraps, Adrian Steel also produces innovative ladder racks, durable toolboxes, heavy-duty shelving, and vocational upfit packages. To learn more about Adrian Steel’s products, give us a call at (800) 677-2726 or send us an email at firstname.lastname@example.org. To get Adrian Steel products installed in your work van or truck, contact one of our local distributors.